I play a lot of hearthstone, and whenever they announce the release of a new expansion the always advertise the ability to pre purchase packs, not even at a reduced cost. It just amazes me that although I couldn’t capture it in a still screenshot, it is the only thing animated on the page is that little present next to the pre-purchase now button jiggles a bit, a ploy obviously used to try and capture your eye movement. I think it’s hilarious that people buy into paying for something they don’t even know anything about yet, but they obviously are targeting bandwagoners and people who are willing to sink in a cost with just a sliver of knowledge of what they’re getting.