Option 1 (ish): Wish is a wonderful, addicting shopping app that sells millions of products at ridiculously low prices. However, you don’t always get what you order. The pictures tend to be ripped from other other sites. You get what you pay for most of the time. While exploring the app, I’ve notices small things that I may have fallen for without noticing. Most items are “on sale” and show some percentage off. This seems amazing, especially when you can see the original prices. Although regular stores and sites use this method, Wish does something else. They have this “Almost Gone!” banner on some items. I see this banner come and go. You can also see the amount of people who have bought the item, which makes me believe that this is more of a tactic than a fact that it’s almost out. I “fell” for it, wanting to buy the item now rather than later, but noticed when I waited, the banner went away. That could be the app not functioning correctly. If it is a marketing tactic, then I’m not sure if it is the seller or the app Wish doing it. Some could be sold out or it could just be sellers abusing the system. Either way, I think it’s a great tactic for sellers. Seeing the number of sold items makes me think it’s a tactic but it could also be there is a limited amount of the item. The top item here is a hat that has sold quite well while the bottom image is of a drill bit that hasn’t sold many.