Option 1: I was scrolling through Instagram when I came across a sponsored post. Sponsored posts appear by accounts you don’t follow and are often trying to sell you something. In this case, the add was by an account called optimumnutrition and trying to sell me breakfast oats. Instagram is driving me to act on this ad and hopefully click to buy some product. I think they particularly chose this ad because just previously in the day, I was surfing safari on whole foods looking at different products to order (oatmeal being one of them). I don’t think its a coincidence that this product was chosen for the sponsored post.
