For my observe this week, I decided to comment on how SEO and PPC ads show up on my google browser. I typed swimsuit into the search engine and on my SERP there were immediately 4 paid advertisements as well as the shopping feature on the right hand side. The organic search options were obviously below the paid ads but in response to this SERP set up, I watched how I reacted. I actually realize that I generally don’t click on the paid ads because for some reason I feel like if a company is paying for their ads to be at the top of the page then maybe they aren’t as popular or even as reliable as the company’s who have effective SEO techniques (which are often free). Although I’m an advertising major, for some reason the idea of giving into ads irk me.
