Actual control over the content we see – technically we can choose who we follow and what we like, but there’s so much junk overflow we haven’t opted into from platform suggestions, rehash of friend’s activity.
Following from choosing the content we want to see, less advertisements. We’d be open to paying for content if it meant we would stop being barraged with advertisements that don’t apply to me or that we don’t care about.
Stigmas/social practices about content creation. There’s pressure to post a certain type of image at a certain frequency, and deviating from that results in a social faux pas and criticism. There’s a reward system for creating content within the defined parameters of the system.
Changes to the user interface that disrupt the experience of the user rather than enhance or streamline it. This often results in the (extremely irritating) derision from the higher social media powers that be where they know better than us silly, complaining children.
Educating users on what’s being done with their data, along with more thorough examples and tutorials for security settings.
Even though its technically the property of each company, we’d love to know how the algorithms work behind the scenes.