Observe 5 – option 1

I ended up watching a lot of TV on Amazon Prime over the weekend, and I noticed a couple of new things. The first was that sometimes there’s an ad before an episode begins, which looks like this:

When you move your cursor, a tiny little button with the word “Skip” in dark gray text appears in the lower right hand corner:

Clicking the button skips the ad and takes you straight to the actual content. . . but you can only click it if you can see it, and Amazon makes it really hard to see. I couldn’t see it in the screenshot even when I turned my brightness up all the way. This is, undoubtedly, because Amazon doesn’t want you to skip the ad. In fact, you don’t even know it’s an option unless you happen to move your cursor around. Jeez.

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