Etsy is a creative marketplace, which is similar to Ebay, but it differs in that Etsy is more geared towards handmade and vintage items (they actually have pretty strict listing requirements). Generally speaking, if you make it, you can sell it on Etsy. I make (way too many) things, so I set up a shop on Etsy to see if I could make a buck or two.
Etsy sellers can download a mobile app to help manage all most things Etsy. One useful (but addicting) feature of the mobile selling app is that a seller can keep track of visitor statistics.
When I downloaded the app, it took me a while to get used to the interface. It’s not my cup of tea in the UI/UX department, but I like the idea of being able to post and manage my listings from my phone so I keep it around.
This statistics page is the main screen when you load the Etsy Seller App. If your stats go down, you can immediately see it. While discouraging at first, the immediate visual of the stats going down is more of an incentive to work more on your shop.
Higher stats (more site and listing visits) usually means more money for you, which also means more money for Etsy. It’s easy to see why Etsy want this visual to be your main focus. If you work harder (post more items, etc), you make Etsy more money. Now, that’s not to say that Etsy is just sitting back collecting checks, but it is a little more of a passive income stream towards Etsy.