For this project I wanted to focus on playing with text and deletion of ads on sites to see how the mood of a site could change, below is google, youtube, reddit and discord. For Google, I had deleted everything other than the search bar and the text asking for voice. This I believe throws users for a loop as anyone who searches is so used to seeing “Google” at the top that seeing nothing being promoted as a search engine is rather odd. For Youtube I had deleted the top ad that tends to take up a lot of space but also changed colors of text like the subscribe button to blue to see how a more facebooky color could change the mood of youtube. For Reddit I had deleted the side ads and top and and changed the upvotes on the top 3 posts to be incredibly large numbers. I also deleted any images that didn’t have an actual picture attached (so like blog posts or questions on the top page). For discord I had deleted all user names and channels images except for one username. In discord’s case it’s interesting to be able to play with the idea of anonymity, while the space is technically anonymous it could be made even more so.
