This week I decided to do my observe on this game I found in the app store called “Make it Rain: Love of Money”. I was recommended to get it from a friend, who said it was very addicting. While I’m still confused about the actual point of the game, users were supposed to collect money in order to buy properties or invest in businesses, and essentially move up the rankings of the game. I don’t know if there was any actual reward at the end or money reward but there was rumored to be one, which is why the game appealed to many people. The main screen was a stake of money, and by swiping on the screen, you mimicked the “make it rain” action, which is a play on a trend that was once popular – the more money you swipe, the more money you earn and that’s how you initially get money to invest and buy virtual businesses and properties. THe game was highly addictive because basically all you had to do was swipe the screen to make money. And by users swiping on the screen, the application was able to increase their revenue bc users were engaging with the app. Such a smart idea in terms of capitalizing on users, not so much for a game. However, apparently within the first week of it’s release it made a crap ton of money and was number one in the app store. I played it for a few days and admittedly I became a little obsessed, but once the initial interest wore off and i realized i was using my own time to not win actual money, my obsession faded.
