This week for my observe I thought I would focus on a sponsored advertisement that popped up on my facebook newsfeed this week. The advertisement was promoted by “Sandy Hook Promise”, and featured a video of a boy who was killed at Sandy Hook Elementary. The caption discussed how the shooter carried 300 rounds and killed 20 children within 4 minutes. The link it provided along with the video was a petition to make large-capacity gun magazines illegal. Firstly, this ad really threw me off because I had never seen something like this promoted on facebook before; however, I think that it’s shock value helps the cause and pushes people to stop and look at the advertisement, and maybe even sign the petition. Especially given the recent tragedy in Florida, this ad couldn’t be more fitting. I think it’s great that facebook is promoting posts like this, especially with all that’s’ going on post-shooting, like the school walkouts and protests and the capitol. Anything that can help prevent these events from happening helps, and for once facebook is showing sponsored ads that not only pertain to actual issues, but bring up social issues at conversations as well.