For Star Course we make Facebook events and run online promotions for our upcoming concerts, which means I have to start spending more time on this nightmare website than I ever want to. The only thing that’ll make you hate Facebook more than scrolling through the feed is trying to use it as a marketing platform. Facebook thinks it is so smart by using algorithms to save users from spam but these actually make it harder to do the marketing that I want to do. For example Facebook doesn’t like that I’ve put STRFKR in the event title in all caps, even though it let me a create it like that in the first place?? Now I can’t edit the event details without also changing the title. After some tinkering I guess 5 or less consecutive capital letters are fine, but 6 letters crosses the line. I know that the band chose the name “STRFKR” to make marketing a pain in the ass and you know what, it actually works in ways that I don’t think they originally anticipated for it to work.
I also can’t pay to boost my own post because my cover photo has too many words, even though this hasn’t been a problem with previous posters that have the same amount of words. Whatever image processing algorithm they’re using must be able to read certain formats over others. I strongly dislike the wording of “Images with a high proportion of text don’t use their budget as efficiently and may not even run” because it implies that this is my own fault!! Why can’t you just tell me straight up what the image requirements are, and is the “high proportion of text” decided by the number of words or by a picture-to-text ratio? Why am I punished for using a poster for a concert as a cover photo for a concert event? Why is this so hard??