For this project 0 it is of how Amazon phone app and how takes advantage of an upcoming holiday for them to advertise products that a user would maybe want. I think a key component in this is the word “deal” saying that they are better off purchasing from their site than any other location and they just kinda put it there at the top of your feed for you to see
Also, I find it no coincidence that all the top results and a lot of the ones that are under the ones that are in the screenshot are all amazon prime items. This is Amazon’s way of trying to put up how convenient Prime is right in the user’s face and probably take advantage of how some people might have forgotten to buy their SO something and need a way to get something delivered very quickly. Sneaky sneaky prime people.