As I mentioned previously in class, I stay logged out of Facebook on my phone whenever I’m not intentionally using the app. Whenever I decide to use the mobile app I have to manually enter my password (this is enough of a pain to do that it keeps me from mindlessly scrolling my Facebook feed – something I used to do regularly, but once I realized it made me feel pretty crappy I decided to cut it out as much as possible). I don’t think Facebook likes this very much. At least once a week, after logging into the app, Facebook will pull up the window on the right to “helpfully” provide me with faster ways to log into the app. This past week I tried to log into a separate app account with my Facebook account (and consequentially, the logged-out app), but since it failed I actually received an email from Facebook encouraging me to log in. Facebook wants me to have their app easily accessible so that I will use it more. Facebook needs users to produce and consume the content on their platform, but by leaving my account logged out I am actively avoiding both producing and consuming. Facebook then tries to pester me back into using their platform. This also reminds me of the phrase where “if you’re not paying for the product, you are the product.” Facebook wants to reengage any users that aren’t as active on their platform because without those users they lose value in their company, and they choose to act friendly and helpful in order to appease their users.